The HomeEscape Marketing Strategy
In the span of one year, HomeEscape has grown from a virtually unknown website to one of the leading travel platforms available today, and we have accomplished this through the implementation of our marketing strategies.
Marketing Techniques
HomeEscape uses different marketing techniques, including both paid campaigns and content marketing. However, we have had the most success with search engine optimization (“SEO”), which is where we create content (blogs, press releases, branding, etc.) with the goal of achieving high search results on the search engines. Since we are in competition with massive companies that have millions of marketing dollars at their disposal, SEO is the most effective way for us to market HomeEscape.
Nevertheless, we do run paid marketing campaigns as well. We currently have over 60 paid campaigns targeting markets where we have the most properties. By focusing on areas with the most inventory, we can deliver maximum bookings for our owners.
Aside from our own marketing efforts, we are also happy to announce that we are in the final stages of integration with several leading vacation rental search engines. First among them is HomeToGo.com, which has over 8 million vacation rentals and is one of the most highly visited travel websites in the world. Once integration is complete, our owners will benefit by having their properties exposed to millions of visitors.
We are also working with Tripping.com, another vacation rental aggregator that will enhance the visibility of owner’s properties.
Aside from our own marketing efforts, we are also happy to announce that we are in the final stages of integration with several leading vacation rental search engines. First among them is HomeToGo.com, which has over 8 million vacation rentals and is one of the most highly visited travel websites in the world. Once integration is complete, our owners will benefit by having their properties exposed to millions of visitors.
We are also working with Tripping.com, another vacation rental aggregator that will enhance the visibility of owner’s properties.
However, in order for HomeEscape to truly be a success, our users also need to participate in our growth. The vacation rental industry has undergone many changed in the past year at the expense of owners, and our goal is to bring back the desired platform that everyone wants to have.
So, we ask everyone to help us with our marketing effort; spread the word about HomeEscape, share the benefits of using HomeEscape with your network – the more people that use our system, the more Google and other search engines will increase our rank in their search results.
Our goal is to become the #1 choice for every owner’s vacation rental – by helping us, together we can reach our goal in the near future.
